Decision makers find industry-specific content and advertising more engaging than general business media, as industry-specific media help open doors for B2B sales*.

Key Facts about B2B Media*

• 70% of decision makers rely on industry-specific web sites for their jobs. (#1 rank)
• Over 60% of decision makers visit industry-specific Web sites to enhance their B2B media experience. (#1 rank)
• Over 80% of decision makers find industry-specific content and advertising highly engaging.
• Over 75% of decision makers have used or plan to use emerging media at work.
• Decision makers find industry-specific media invaluable for informing and validating their business purchase decisions and helping them do their jobs better.
• Over 80% of decision makers agree that product messages in B2B media make them more receptive to salespeople.
• B2B media help decision makers recognize brands

• 71% of advertisers and marketers post Ads/listings on Web portals.
• 68% of advertisers and marketers believe that industry-specific web sites are effective at reaching decision makers.
• 62% of advertisers and marketers believe that industry-specific Web sites are effective at generating leads
• B2B marketers plan to use more digital media, including emerging tactics like videos, Web based events, or online community pages within the next 1-2 years.