Benefits of Online Advertising Print E-mail

Advertisers’ View of Digital & Online AdvertisingOBBeC.com is more than just a vehicle for conventional banner advertising. Online advertising is all about interacting directly with your new prospects.

Strengths & Opportunities of Our Online Advertising

  • Higher targeting capabilities for specific sectors and user groups.
  • Measurability and trackability of user activity and click-throughs.
  • Cost effectiveness and flexibility to adapt over the course of your campaign.
  • Interactive, dynamic and creative nature of our digital media with extensive format possibilities.
  • Ability to leverage positive associations with our editorial.
  • Immediacy with no need for long term commitments.

 

 

 

"More and more marketers have embraced the reality that interactive is the fulcrum on which their brand strategies need to be based and we expect robust growth to continue."
Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, commenting on the phenomenal growth of online advertising industry reaching
$10 BILLION in the first half of 2007.

 
 

Quick Facts

71% of advertisers and marketers post Ads/listings on Web portals.

68% of advertisers and marketers believe that industry-specific web sites are effective at reaching decision makers.

Source: Forrester and American Business Media (ABM) – October 2007

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